Blogs and Guest Contributed Articles
To establish yourself as a thought leader in your field takes time and consistency in publishing. You must share your expertise both internally on your company blog, and externally in industry specific publications. There is a proven and effective method to help you gain the authority you can leverage to convince potential clients and partners that you are someone they can trust and succeed with.
Content marketing is important because it helps businesses to attract, engage and retain customers by providing relevant, valuable and consistent content that helps to build relationships. Content marketing can help businesses to improve their brand visibility, establish trust with potential customers, increase website traffic and generate leads. It also allows businesses to build relationships with their existing customers by creating meaningful content that resonates with them. Content marketing helps businesses differentiate themselves from their competitors by creating unique content that stands out from the crowd. You show your clients and potentials partners what YOU know, not just what is known.
“According to the State of Inbound report, content creation is a top priority for 80% of marketers. Moreover, on average, content marketing accounts for26% of B2B marketing budgets.”
Hubspot.
How we will work with you
The process at Ashtonbery is focused on you, and the results you want to see from your content marketing campaigns and initiatives.
Before we write your first piece of content we will go through these four steps in-depth to ensure we fully understand you, your vision, and what your voice truly is.
- Deep drive to the specific goals you want to achieve with your content
- Detailed content marketing plan covering a minimum 6 months
- Brainstorm of all of the knowledge points you want to share and discuss both internally and externally
- Consistent cadence of publication established and structured
Press Release Creation and Distribution
Press release creation is available on an as needed basis. We work directly with you to ensure the exact message and news you want distributed is messaged correctly for your desired end audience.
Press releases are an effective way to get your message out to the public, but it is important to follow best practices when crafting one. We are the team that works with you to fill and gaps, or cover and blindspots you may miss when releasing information to the public.
The Ashtonbery PR process
- Collaborative call to finalize content, goals, and voice of the release
- Draft of release by Ashtonbery
- 1-2 rounds of edits
- *If distribution is needed we will find a vendor for you.
To start a conversation with us today, fill out a few pieces of information here and we will respond as soon as we see your message.
