The only truly effective approach in the digital age
Putting all of your marketing dollars on one platform is a risk.
Spreading all of your dollars out evenly across all platforms and modes is just as big of a risk.
Your goals need to be aligned with your customers. Where do they spend their time? What do they need to know about your product or service? Do you still need to gain their trust? Does what you provide need nuanced explanation, or is it just grab and go?
You must get the answers to all of these questions before you spend even a dime on marketing. Every budget is tight, and maximum efficiency should be your goal. I have seen millions of dollars wasted by incredibly smart people simply because they don’t take the time to answer a few questions and think strategically about their marketing budget and advertising spend.
Every dollar spent on marketing should be trackable, and should show you a return. If you’ve been sold anything else, you’ve been misinformed.
What we do is work with you to find the answer to every question above. We then take those answers and show you your ideal audience, what they look like, where they spend their time, and what they need from you to buy. Finally we create a balanced marketing plan to drive those people to your website, your location, and put money into your business.
Reach out today and let’s talk about your business, your goals, and your true financial potential.
Let’s connect and talk about your business